The Uses of Color
- Speed Visual Search on a subway map the different lines are represented by different colors this speeds up the visual search because people can find the rail line they want by looking at the different colors.
- Symbolism color elects both cultural and psychological associations that are symbolic of ideas concepts and feelings.
- To Communicate Mood research shows that lighter colors associate with a more positive affect than darker colors with a more negative affect
- To Establish identity is highly correlated with establishing identity and mood this is used in marketing and advertising to give and identity to a company.
- Improve object Recognition we recognize objects more quickly when their color reflects what we see in the physical world